/* ========== CLIENTS & SEGMENTS PAGE ========== */
/* Подключается ПОСЛЕ main.css. Использует общие классы: .container, .section__header, .pretitle, .title, .section__text, .btn, .faq */

/* clientsPromo — hero по стандарту .pageHero (main.css), здесь только своё */
.clientsPromo {
	--heroAside: 480px;
	--heroAccent: var(--color-accent);
	margin-bottom: 88px;
}
/* clientsPromo */

/* profileCard */
.profileCard {
	width: 100%;
	max-width: 480px;
	margin-left: auto;
	border-radius: 18px;
	border: 1.5px solid rgba(0, 32, 51, 0.08);
	background: #FFF;
	box-shadow: 0 30px 60px -28px rgba(88, 16, 10, 0.20);
	overflow: hidden;
	position: relative;
	animation: profilePulse 3.2s ease-in-out infinite;
}
@keyframes profilePulse {
	0%, 100% {
		box-shadow: 0 30px 60px -28px rgba(88, 16, 10, 0.20), 0 0 0 0 rgba(251, 104, 91, 0.0), 0 0 32px -6px rgba(251, 104, 91, 0.10);
	}
	45% {
		box-shadow: 0 34px 64px -28px rgba(88, 16, 10, 0.22), 0 0 0 10px rgba(251, 104, 91, 0.05), 0 0 46px -2px rgba(251, 104, 91, 0.22);
	}
}
@media (prefers-reduced-motion: reduce) {
	.profileCard {
		animation: none;
	}
}
.profileCard::before {
	content: '';
	position: absolute;
	inset: -40px -40px auto auto;
	width: 180px;
	height: 180px;
	border-radius: 50%;
	background: radial-gradient(circle at center, rgba(251, 104, 91, 0.13), transparent 70%);
	pointer-events: none;
}
.profileCard__flag {
	display: block;
	padding: 15px 22px 0;
	color: #FB685B;
	font-size: 11px;
	font-weight: 700;
	line-height: 1.2;
	letter-spacing: 0.08em;
	text-transform: uppercase;
}
.profileCard__top {
	display: flex;
	align-items: center;
	gap: 14px;
	padding: 12px 22px 18px;
}
.profileCard__ava {
	width: 52px;
	height: auto;
	aspect-ratio: 1;
	border-radius: 50%;
	background: #C9E2F3;
	flex: none;
	overflow: hidden;
}
.profileCard__ava img {
	width: 100%;
	height: 100%;
	object-fit: cover;
}
.profileCard__name {
	display: block;
	color: #002033;
	font-size: 17px;
	font-weight: 700;
	line-height: 1.25;
	letter-spacing: -0.2px;
}
.profileCard__sub {
	display: block;
	color: rgba(0, 32, 51, 0.50);
	font-size: 12px;
	line-height: 1.4;
}
.profileCard__badge {
	margin-left: auto;
	display: inline-flex;
	align-items: center;
	gap: 5px;
	padding: 5px 11px;
	border-radius: 99999px;
	background: #FFE7E1;
	color: #FB685B;
	font-size: 12px;
	font-weight: 700;
	line-height: 1.2;
	white-space: nowrap;
	flex: none;
}
.profileCard__badge::before {
	content: '';
	width: 5px;
	height: auto;
	aspect-ratio: 1;
	border-radius: 50%;
	background: #FB685B;
}
.profileCard__stats {
	display: grid;
	grid-template-columns: repeat(3, 1fr);
	gap: 1px;
	background: rgba(0, 32, 51, 0.05);
	border-top: 1px solid rgba(0, 32, 51, 0.05);
	border-bottom: 1px solid rgba(0, 32, 51, 0.05);
}
.profileCard__stat {
	display: flex;
	flex-direction: column;
	gap: 2px;
	padding: 14px 22px;
	background: #FFF;
}
.profileCard__statValue {
	color: #002033;
	font-size: 18px;
	font-weight: 700;
	line-height: 1.2;
	letter-spacing: -0.2px;
}
.profileCard__statKey {
	color: rgba(0, 32, 51, 0.50);
	font-size: 12px;
	line-height: 1.4;
}
.profileCard__cart {
	padding: 16px 22px;
	border-bottom: 1px solid rgba(0, 32, 51, 0.05);
}
.profileCard__cartHead {
	display: flex;
	align-items: center;
	justify-content: space-between;
	gap: 12px;
	margin-bottom: 12px;
}
.profileCard__cartLabel {
	color: rgba(0, 32, 51, 0.50);
	font-size: 12px;
	font-weight: 500;
	line-height: 1.4;
}
.profileCard__cartDevice {
	color: rgba(0, 32, 51, 0.50);
	font-size: 12px;
	line-height: 1.4;
}
.profileCard__cartItem {
	display: flex;
	align-items: center;
	gap: 12px;
}
.profileCard__cartThumb {
	width: 44px;
	height: auto;
	aspect-ratio: 1;
	border-radius: 11px;
	background: #F2F0EC;
	flex: none;
	overflow: hidden;
}
.profileCard__cartThumb img {
	width: 100%;
	height: 100%;
	object-fit: cover;
}
.profileCard__cartName {
	display: block;
	color: #002033;
	font-size: 14px;
	font-weight: 600;
	line-height: 1.3;
}
.profileCard__cartMeta {
	display: block;
	color: rgba(0, 32, 51, 0.50);
	font-size: 12px;
	line-height: 1.4;
}
.profileCard__cartPrice {
	margin-left: auto;
	color: #002033;
	font-size: 15px;
	font-weight: 700;
	white-space: nowrap;
}
.profileCard__feed {
	padding: 16px 22px 20px;
}
.profileCard__feedLabel {
	display: block;
	margin-bottom: 10px;
	color: rgba(0, 32, 51, 0.50);
	font-size: 12px;
	font-weight: 500;
	line-height: 1.4;
}
.profileCard__event {
	display: flex;
	align-items: center;
	gap: 10px;
	padding: 6px 0;
	font-size: 13px;
	line-height: 1.4;
	color: #002033;
}
.profileCard__eventDot {
	width: 7px;
	height: auto;
	aspect-ratio: 1;
	border-radius: 50%;
	background: #D7ECDB;
	flex: none;
}
.profileCard__event--cart .profileCard__eventDot {
	background: #FFE9A8;
}
.profileCard__event--order .profileCard__eventDot {
	background: #FB685B;
}
.profileCard__eventTime {
	margin-left: auto;
	color: rgba(0, 32, 51, 0.28);
	font-size: 11px;
	white-space: nowrap;
}
/* profileCard */

/* compare (CRM vs CDP) */
.compare {
	margin: 88px 0;
}
.compare .section__header {
	align-items: center;
	text-align: center;
	max-width: 760px;
	margin-left: auto;
	margin-right: auto;
	margin-bottom: 72px;
}
.compare__grid {
	display: grid;
	grid-template-columns: minmax(0, 1fr) 56px minmax(0, 1fr);
	align-items: stretch;
}
.compare__card {
	min-width: 0;
	display: flex;
	flex-direction: column;
	gap: 18px;
	padding: 28px;
	border-radius: 28px;
	border: 1px solid rgba(0, 32, 51, 0.08);
	background: #FFF;
}
.compare__card--accent {
	border: 1.5px solid #FB685B;
	box-shadow: 0 30px 60px -28px rgba(88, 16, 10, 0.20);
}
.compare__tag {
	display: block;
	color: rgba(0, 32, 51, 0.55);
	font-size: 12px;
	font-weight: 700;
	line-height: 1.2;
	letter-spacing: 0.06em;
	text-transform: uppercase;
}
.compare__card--accent .compare__tag {
	color: #FB685B;
}
.compare__verdict {
	display: block;
	margin-top: 2px;
	color: #002033;
	font-size: 21px;
	font-weight: 700;
	line-height: 1.25;
	letter-spacing: -0.2px;
}
.compare__card:not(.compare__card--accent) .compare__verdict {
	color: rgba(0, 32, 51, 0.72);
}
.compare__profile {
	flex: 1;
	display: flex;
	flex-direction: column;
	gap: 10px;
	padding: 18px 20px;
	border-radius: 16px;
	border: 1px solid rgba(0, 32, 51, 0.08);
	background: #FFF;
}
.compare__person {
	display: flex;
	align-items: center;
	gap: 12px;
}
.compare__personAva {
	display: grid;
	place-items: center;
	width: 40px;
	height: auto;
	aspect-ratio: 1;
	border-radius: 50%;
	background: #C9E2F3;
	color: #004169;
	font-size: 15px;
	font-weight: 700;
	line-height: 1;
	flex: none;
}
.compare__personAva img {
	width: 100%;
	height: 100%;
	object-fit: cover;
	border-radius: 50%;
}
.compare__card--accent .compare__personAva {
	background: #FFE7E1;
	color: #B83328;
}
.compare__personName {
	display: block;
	color: #002033;
	font-size: 15.5px;
	font-weight: 700;
	line-height: 1.3;
}
.compare__personSub {
	display: block;
	color: rgba(0, 32, 51, 0.50);
	font-size: 12.5px;
	line-height: 1.4;
}
.compare__card--accent .compare__personSub {
	color: #002033;
}
.compare__row {
	display: flex;
	justify-content: space-between;
	gap: 12px;
	padding: 7px 0;
	border-top: 1px solid rgba(0, 32, 51, 0.05);
	color: #002033;
	font-size: 13.5px;
	line-height: 1.4;
}
.compare__rowKey {
	color: rgba(0, 32, 51, 0.50);
}
.compare__card--accent .compare__rowKey {
	color: #002033;
}
.compare__foot {
	padding: 14px 18px;
	border-radius: 14px;
	background: #F6F4F0;
	color: rgba(0, 32, 51, 0.72);
	font-size: 14px;
	font-weight: 500;
	line-height: 1.45;
}
.compare__foot--accent {
	display: flex;
	align-items: center;
	gap: 12px;
	background: #FFE7E1;
	color: #B83328;
	font-weight: 600;
}
.compare__footEmoji {
	font-size: 20px;
	flex: none;
	font-family: "Apple Color Emoji", "Segoe UI Emoji", "Noto Color Emoji", sans-serif;
}
.compare__link {
	display: flex;
	align-items: center;
	justify-content: center;
}
.compare__link svg {
	width: 56px;
	height: 28px;
	overflow: visible;
	flex: none;
}
/* compare */

/* howSteps */
.howSteps {
	padding: 88px 0;
}
.howSteps.section__bg::before {
	background: radial-gradient(60% 80% at 0% 100%, rgba(0, 113, 178, 0.22) 0%, rgba(0, 113, 178, 0.00) 60%), radial-gradient(80% 120% at 100% 0%, rgba(251, 104, 91, 0.28) 0%, rgba(251, 104, 91, 0.00) 55%), #0F2030;
}
.howSteps__container {
	display: grid;
	grid-template-columns: 0.9fr 1.1fr;
	gap: 64px;
	align-items: start;
	padding: 72px 64px;
}
.howSteps__side {
	position: sticky;
	top: 120px;
	display: flex;
	flex-direction: column;
	align-items: flex-start;
	gap: 16px;
}
.howSteps__tagline {
	margin-top: 8px;
	color: rgba(255, 255, 255, 0.60);
	font-size: 16px;
	line-height: 1.55;
	max-width: 36ch;
}
.howSteps__tagline span {
	color: #FFA99E;
}
.howSteps__list {
	position: relative;
	display: flex;
	flex-direction: column;
}
.howSteps__list::before {
	content: '';
	position: absolute;
	left: 23px;
	top: 28px;
	bottom: 28px;
	width: 2px;
	background: linear-gradient(to bottom, #FB685B, rgba(251, 104, 91, 0.15));
}
.howSteps__item {
	position: relative;
	padding: 26px 0 26px 78px;
}
.howSteps__num {
	position: absolute;
	left: 0;
	top: 22px;
	z-index: 1;
	display: grid;
	place-items: center;
	width: 48px;
	height: auto;
	aspect-ratio: 1;
	border-radius: 50%;
	border: 2px solid #FB685B;
	background: #002033;
	color: #FFA99E;
	font-size: 15px;
	font-weight: 700;
	line-height: 1;
	letter-spacing: 0.02em;
}
.howSteps__item:last-child .howSteps__num {
	background: #FB685B;
	color: #FFF;
}
.howSteps__itemTitle {
	margin-bottom: 8px;
	color: #FFF;
	font-size: 21px;
	font-weight: 700;
	line-height: 1.25;
	letter-spacing: -0.2px;
}
.howSteps__itemText {
	color: rgba(255, 255, 255, 0.68);
	font-size: 15px;
	line-height: 1.6;
	max-width: 52ch;
}
.howSteps__chips {
	display: flex;
	flex-wrap: wrap;
	gap: 8px;
	margin-top: 14px;
}
.howSteps__chips span {
	padding: 6px 12px;
	border-radius: 99999px;
	border: 1px solid rgba(255, 255, 255, 0.12);
	background: rgba(255, 255, 255, 0.07);
	color: rgba(255, 255, 255, 0.75);
	font-size: 12px;
	line-height: 1.3;
	letter-spacing: 0.02em;
}
/* howSteps */

/* clientsFeatures */
.clientsFeatures {
	margin: 88px 0;
}
.clientsFeatures__list {
	display: grid;
	grid-template-columns: repeat(3, 1fr);
	gap: 16px;
}
.clientsFeatures__item {
	display: flex;
	flex-direction: column;
	align-items: flex-start;
	gap: 14px;
	padding: 28px;
	border-radius: 28px;
	border: 1px solid rgba(0, 32, 51, 0.08);
	background: #FFF;
	transition: all var(--transition-base);
}
.clientsFeatures__item:hover {
	border-color: #FB685B;
	transform: translateY(-3px);
}
.clientsFeatures__itemIcon {
	display: grid;
	place-items: center;
	width: 46px;
	height: auto;
	aspect-ratio: 1;
	border-radius: 13px;
	background: #FFE7E1;
	font-size: 20px;
	flex: none;
}
.clientsFeatures__itemIcon img,
.clientsFeatures__itemIcon svg {
	width: 22px;
	height: 22px;
}
.clientsFeatures__itemTitle {
	color: #002033;
	font-size: 20px;
	font-weight: 700;
	line-height: 1.25;
	letter-spacing: -0.2px;
}
.clientsFeatures__itemText {
	color: rgba(0, 32, 51, 0.70);
	font-size: 15px;
	line-height: 1.55;
}
/* clientsFeatures */

/* roles */
.roles {
	padding: 88px 0;
}
.roles.section__bg::before {
	background: linear-gradient(180deg, #FFF6EA 0%, #FFEFE0 100%);
}
.roles__container {
	padding: 72px 64px;
}
.roles__grid {
	display: grid;
	grid-template-columns: 300px 1fr;
	grid-template-rows: repeat(4, min-content) 1fr;
	column-gap: 24px;
	row-gap: 8px;
	align-items: start;
}
.roles__tab {
	grid-column: 1;
	display: flex;
	align-items: center;
	gap: 12px;
	padding: 16px 18px;
	border-radius: 16px;
	border: 1px solid rgba(0, 32, 51, 0.08);
	background: #FFF;
	text-align: left;
	transition: all var(--transition-base);
}
.roles__tab:hover {
	border-color: rgba(0, 32, 51, 0.28);
}
.roles__tab.active {
	border-color: #FB685B;
	box-shadow: 0 10px 24px -16px rgba(88, 16, 10, 0.30);
}
.roles__tabIcon {
	display: grid;
	place-items: center;
	width: 38px;
	height: auto;
	aspect-ratio: 1;
	border-radius: 11px;
	background: rgba(0, 32, 51, 0.05);
	font-size: 17px;
	flex: none;
	transition: background var(--transition-base);
}
.roles__tab.active .roles__tabIcon {
	background: #FFE7E1;
}
.roles__tabName {
	color: #002033;
	font-size: 16px;
	font-weight: 600;
	line-height: 1.25;
	letter-spacing: -0.2px;
}
.roles__tabArrow {
	margin-left: auto;
	color: #FB685B;
	opacity: 0;
	transition: opacity var(--transition-base);
}
.roles__tab.active .roles__tabArrow {
	opacity: 1;
}
.roles__panel {
	grid-column: 2;
	grid-row: 1 / -1;
	display: none;
	flex-direction: column;
	gap: 16px;
	padding: 32px;
	border-radius: 28px;
	border: 1px solid rgba(0, 32, 51, 0.08);
	background: #FFF;
}
.roles__panel.active {
	display: flex;
}
.roles__panelTitle {
	color: #002033;
	font-size: 26px;
	font-weight: 700;
	line-height: 1.2;
	letter-spacing: -0.5px;
}
.roles__block {
	display: flex;
	flex-direction: column;
	gap: 8px;
	padding: 20px 24px;
	border-radius: 20px;
	border: 1px solid rgba(0, 32, 51, 0.08);
	background: #FAF9F7;
}
.roles__block--solution {
	background: #EAF5ED;
	border-color: rgba(30, 158, 99, 0.15);
}
.roles__blockLabel {
	display: flex;
	align-items: center;
	gap: 8px;
	color: rgba(0, 32, 51, 0.50);
	font-size: 12px;
	font-weight: 700;
	line-height: 1.2;
	letter-spacing: 0.06em;
	text-transform: uppercase;
}
.roles__blockLabel::before {
	content: '';
	width: 8px;
	height: auto;
	aspect-ratio: 1;
	border-radius: 2px;
	background: rgba(0, 32, 51, 0.28);
}
.roles__block--solution .roles__blockLabel {
	color: #1E9E63;
}
.roles__block--solution .roles__blockLabel::before {
	background: #1E9E63;
}
.roles__blockText {
	color: #002033;
	font-size: 16px;
	line-height: 1.55;
}
/* roles */

/* segments */
.segments,
.rfmSection,
.stepsRow {
	padding: 88px 0;
}
.segments__container {
	display: grid;
	grid-template-columns: 1.05fr 0.95fr;
	gap: 64px;
	align-items: center;
}
.segments__content {
	display: flex;
	flex-direction: column;
	gap: 28px;
}
.segments__content .section__header {
	margin-bottom: 8px;
}
.segments__way {
	position: relative;
	display: flex;
	flex-direction: column;
	gap: 6px;
	padding-left: 52px;
}
.segments__wayIcon {
	position: absolute;
	left: 0;
	top: 2px;
	display: grid;
	place-items: center;
	width: 36px;
	height: auto;
	aspect-ratio: 1;
	border-radius: 11px;
	background: #FFE7E1;
	color: #FB685B;
}
.segments__wayIcon svg {
	width: 19px;
	height: 19px;
}
.segments__wayTitle {
	color: #002033;
	font-size: 19px;
	font-weight: 700;
	line-height: 1.25;
	letter-spacing: -0.2px;
}
.segments__wayText {
	color: rgba(0, 32, 51, 0.70);
	font-size: 15px;
	line-height: 1.55;
	max-width: 48ch;
}
.segments__wayExample {
	color: rgba(0, 32, 51, 0.50);
	font-size: 13.5px;
	font-style: italic;
	line-height: 1.4;
}
/* segments */

/* segmentBuilder */
.segmentBuilder {
	display: flex;
	flex-direction: column;
	gap: 10px;
	padding: 26px 28px;
	border-radius: 28px;
	border: 1.5px solid rgba(0, 32, 51, 0.08);
	background: #FFF;
	box-shadow: 0 30px 60px -28px rgba(88, 16, 10, 0.20);
}
.segmentBuilder__head {
	display: flex;
	align-items: center;
	gap: 10px;
	margin-bottom: 6px;
	color: #002033;
	font-size: 16.5px;
	font-weight: 700;
	line-height: 1.25;
	letter-spacing: -0.2px;
}
.segmentBuilder__head::before {
	content: '';
	width: 10px;
	height: auto;
	aspect-ratio: 1;
	border-radius: 50%;
	background: #FB685B;
	flex: none;
}
.segmentBuilder__cond {
	display: flex;
	align-items: center;
	gap: 10px;
	padding: 12px 16px;
	border-radius: 12px;
	border: 1px solid rgba(0, 32, 51, 0.08);
	background: #FAF9F7;
	font-size: 14px;
	line-height: 1.4;
	color: #002033;
}
.segmentBuilder__condKey {
	font-weight: 600;
}
.segmentBuilder__condOp {
	color: #FB685B;
	font-weight: 700;
}
.segmentBuilder__condValue {
	margin-left: auto;
	color: rgba(0, 32, 51, 0.72);
}
.segmentBuilder__and {
	align-self: flex-start;
	margin-left: 16px;
	padding: 3px 9px;
	border-radius: 6px;
	background: rgba(0, 32, 51, 0.05);
	color: rgba(0, 32, 51, 0.55);
	font-size: 11px;
	font-weight: 700;
	line-height: 1.3;
}
.segmentBuilder__result {
	display: flex;
	align-items: baseline;
	justify-content: space-between;
	gap: 12px;
	margin-top: 8px;
	padding-top: 16px;
	border-top: 1px solid rgba(0, 32, 51, 0.08);
}
.segmentBuilder__count {
	color: #FB685B;
	font-size: 22px;
	font-weight: 700;
	line-height: 1.2;
	letter-spacing: -0.3px;
}
.segmentBuilder__updated {
	color: rgba(0, 32, 51, 0.50);
	font-size: 12.5px;
}
.segmentBuilder__use {
	padding: 12px 16px;
	border-radius: 12px;
	background: #D7ECDB;
	color: rgba(0, 32, 51, 0.72);
	font-size: 14px;
	font-weight: 600;
	line-height: 1.45;
}
/* segmentBuilder */

/* cta */
.cta {
	margin: 88px 0;
}
.cta__container {
	position: relative;
	overflow: hidden;
	padding: 72px 64px;
	border-radius: 36px;
	background: radial-gradient(80% 120% at 100% 0%, rgba(251, 104, 91, 0.28) 0%, rgba(251, 104, 91, 0.00) 55%), #0F2030;
	display: flex;
	flex-direction: column;
	align-items: center;
	text-align: center;
	gap: 20px;
}
.cta__title {
	color: #FFF;
	font-size: 48px;
	font-weight: 700;
	line-height: 1.1;
	letter-spacing: -1px;
	max-width: 700px;
}
.cta__title span {
	color: #FB685B;
}
.cta__text {
	color: rgba(255, 255, 255, 0.70);
	font-size: 20px;
	line-height: 1.5;
	max-width: 600px;
}
.cta__actions {
	display: flex;
	align-items: center;
	flex-wrap: wrap;
	justify-content: center;
	gap: 12px;
	margin-top: 12px;
}
/* cta */

/* ========== ADAPTIVE ========== */
@media (max-width: 1344px) {
	.compare,
	.clientsFeatures,
	.cta {
		margin: 64px 0;
	}
	.clientsPromo {
		margin-bottom: 64px;
	}
	.howSteps,
	.roles,
	.segments,
	.rfmSection,
	.stepsRow {
		padding: 64px 0;
	}
	.clientsPromo {
		--heroAside: 440px;
	}
}
@media (max-width: 1180px) {
	.clientsPromo {
		--heroAside: 400px;
	}
	.howSteps__container {
		padding: 56px 48px;
		gap: 48px;
	}
	.roles__container {
		padding: 48px;
	}
	.roles__grid {
		grid-template-columns: 260px 1fr;
	}
}
@media (max-width: 991px) {
	.profileCard {
		margin: 0 auto;
		max-width: 440px;
		width: 100%;
	}
	.compare__grid {
		grid-template-columns: 1fr;
	}
	.compare__link {
		height: 44px;
		transform: rotate(90deg);
	}
	.howSteps__container {
		grid-template-columns: 1fr;
		gap: 40px;
	}
	.howSteps__side {
		position: static;
	}
	.clientsFeatures__list {
		grid-template-columns: repeat(2, 1fr);
	}
	.roles__grid {
		display: flex;
		flex-direction: column;
		gap: 8px;
	}
	.roles__tab {
		width: 100%;
		border-radius: 16px;
	}
	.roles__tab.active {
		border-radius: 16px 16px 0 0;
		border-bottom-color: transparent;
		box-shadow: none;
	}
	.roles__tabArrow {
		display: block;
		opacity: 1;
		color: rgba(0, 32, 51, 0.28);
		transform: rotate(90deg);
		transition: transform var(--transition-base), color var(--transition-base);
	}
	.roles__tab.active .roles__tabArrow {
		color: #FB685B;
		transform: rotate(-90deg);
	}
	.roles__panel {
		padding: 4px 18px 24px;
	}
	.roles__panel.active {
		margin: -8px 0 0;
		border-radius: 0 0 16px 16px;
		border-color: #FB685B;
		border-top: none;
	}
	.roles__panelTitle {
		display: none;
	}
	.roles__tabArrow {
		display: none;
	}
	.segments__container {
		grid-template-columns: 1fr;
		gap: 28px;
	}
}
@media (max-width: 767px) {
	.compare,
	.clientsFeatures,
	.cta {
		margin: 48px 0;
	}
	.clientsPromo {
		margin-bottom: 48px;
	}
	.howSteps,
	.roles,
	.segments,
	.rfmSection,
	.stepsRow {
		padding: 48px 0;
	}
	.howSteps__container {
		padding: 48px 28px;
	}
	.roles__container {
		padding: 32px 24px;
	}
	.cta__container {
		padding: 48px 28px;
	}
	.cta__title {
		font-size: 36px;
	}
	.cta__actions {
		width: 100%;
		flex-direction: column;
	}
	.cta__actions .btn {
		width: 100%;
		max-width: 360px;
	}
}
@media (max-width: 575px) {
	.clientsFeatures__list {
		grid-template-columns: 1fr;
	}
	.howSteps__item {
		padding-left: 64px;
	}
	.howSteps__num {
		width: 40px;
		font-size: 13px;
	}
	.howSteps__list::before {
		left: 19px;
	}
	.roles__tab {
		flex: 1 1 100%;
		min-width: 100%;
	}
	.roles__tabName {
		font-size: 14px;
	}
	.roles__panel {
		padding: 24px 16px;
	}
	.compare__card {
		border-radius: 22px;
	}
}
@media (max-width: 480px) {
	.cta__title {
		font-size: 28px;
	}
}

/* --- анимация карточки профиля: счётчики, корзина и лента событий --- */
.profileCard__statValue {
	transition: color 0.3s ease;
}
.profileCard__statValue.is-up {
	color: #FB685B;
}
.profileCard__event {
	transition: opacity 0.5s ease;
}
/* новое событие мягко проявляется сверху ленты */
.profileCard__event.is-new {
	animation: profileEventIn 0.95s cubic-bezier(0.22, 0.68, 0.24, 1);
}
/* весь список едет вниз на высоту строки — пункты меняют позиции плавно */
.profileCard__feed.is-shift .profileCard__event {
	animation: profileFeedShift 0.95s cubic-bezier(0.22, 0.68, 0.24, 1);
}
@keyframes profileFeedShift {
	0% { transform: translateY(calc(var(--shift, 28px) * -1)); }
	100% { transform: translateY(0); }
}
@keyframes profileEventIn {
	0% { opacity: 0; }
	55% { opacity: 0.75; }
	100% { opacity: 1; }
}
/* нижний пункт: уходит из ленты — плавно теряет плотность */
/* уходящий пункт уезжает вниз и растворяется в невидимой зоне под лентой */

/* окно ленты: показываем четыре строки, пятая уже за краем — уходящий пункт
   уезжает в невидимую зону, а не обрывается */
.profileCard__feedList {
	overflow: hidden;
}
/* смена товара: карточка въезжает слева направо */
.profileCard__cart {
	overflow: hidden;
}
.profileCard__cartItem.is-swap {
	animation: profileCartIn 1.05s cubic-bezier(0.32, 0.72, 0.28, 1);
}
@keyframes profileCartIn {
	0% { opacity: 0; transform: translateY(46px); }
	40% { opacity: 1; }
	100% { opacity: 1; transform: translateY(0); }
}
/* уход товара из корзины — мягкое оседание */
.profileCard__cartItem.is-out {
	animation: profileCartOut 0.6s cubic-bezier(0.4, 0, 0.6, 1) forwards;
}
@keyframes profileCartOut {
	0% { opacity: 1; transform: translateY(0); }
	60% { opacity: 1; }
	100% { opacity: 0; transform: translateY(-46px); }
}
@media (prefers-reduced-motion: reduce) {
	.profileCard__cartItem.is-out { animation: none; }
}
@media (prefers-reduced-motion: reduce) {
	.profileCard__feed.is-shift .profileCard__event,
	.profileCard__event.is-new,
	.profileCard__event.is-out,
	.profileCard__cartItem.is-swap {
		animation: none;
	}
}


/* пульс вокруг аватара на каждое новое событие */
.profileCard__ava.is-ping {
	animation: profileAvaPing 1.1s cubic-bezier(0.2, 0.7, 0.3, 1);
}
@keyframes profileAvaPing {
	0% { box-shadow: 0 0 0 0 rgba(251, 104, 91, 0.55); }
	70% { box-shadow: 0 0 0 8px rgba(251, 104, 91, 0.08); }
	100% { box-shadow: 0 0 0 11px rgba(251, 104, 91, 0); }
}
@media (prefers-reduced-motion: reduce) {
	.profileCard__ava.is-ping { animation: none; }
}

/* список корзины: высота зарезервирована под два товара — блок не прыгает */
.profileCard__cartList {
	position: relative;
	overflow: hidden;
	display: grid;
	grid-template-columns: repeat(2, minmax(0, 1fr));
	gap: 14px;
	align-items: center;
}
.profileCard__cartItem.is-off {
	visibility: hidden;
}
.profileCard__cartEmpty {
	display: none;
	align-items: center;
	gap: 8px;
	position: absolute;
	left: 0;
	top: 50%;
	transform: translateY(-50%);
	color: rgba(0, 32, 51, 0.35);
	font-size: 13px;
	animation: profileCartEmptyIn 0.7s ease;
}
@keyframes profileCartEmptyIn {
	0% { opacity: 0; }
	100% { opacity: 1; }
}
.profileCard__cart.is-empty .profileCard__cartEmpty {
	display: flex;
}
.profileCard__cartEmptyIco {
	display: flex;
	color: rgba(0, 32, 51, 0.3);
}
.profileCard__cartEmptyIco svg {
	width: 17px;
	height: 17px;
	display: block;
}

.profileCard__cartList .profileCard__cartItem {
	gap: 10px;
}
.profileCard__cartList .profileCard__cartPrice {
	margin-left: 0;
	display: block;
}
.profileCard__cartList .profileCard__cartItem > div:not(.profileCard__cartThumb) {
	display: flex;
	flex-direction: column;
	gap: 2px;
	min-width: 0;
}
.profileCard__cartList .profileCard__cartMeta {
	display: none;
}
.profileCard__cartList .profileCard__cartPrice {
	font-size: 13px;
	font-weight: 400;
	white-space: nowrap;
}
@media (max-width: 479px) {
	.profileCard__cartList {
		grid-template-columns: 1fr;
	}
}

/* смена уровня клиента: короткая подсветка бейджа */
.profileCard__badge.is-up {
	animation: profileTierUp 1s ease;
}
@keyframes profileTierUp {
	0% { opacity: 0; transform: translateY(-4px); }
	100% { opacity: 1; transform: translateY(0); }
}
@media (prefers-reduced-motion: reduce) {
	.profileCard__badge.is-up { animation: none; }
}

/* цвет уровня совпадает с палитрой страницы лояльности */
.profileCard__badge[data-tier] {
	color: color-mix(in srgb, var(--tier, #C3BBB4) 45%, #002033);
	background: color-mix(in srgb, var(--tier, #C3BBB4) 30%, transparent);
	transition: color 0.6s ease, background 0.6s ease;
}
.profileCard__badge[data-tier]::before {
	background: var(--tier, #C3BBB4);
	transition: background 0.6s ease;
}

/* --- RFM-сегментация --- */
.rfm {
	margin-top: 56px;
	padding: 34px;
	border-radius: 22px;
	border: 1px solid rgba(0, 32, 51, 0.09);
	background: #FFF;
	box-shadow: 0 30px 60px -50px rgba(88, 16, 10, 0.4);
}
.rfm__head {
	display: flex;
	align-items: flex-start;
	justify-content: space-between;
	gap: 32px;
	margin-bottom: 44px;
}
.rfm__title {
	color: #002033;
	font-size: 24px;
	font-weight: 600;
	line-height: 1.25;
	letter-spacing: -0.3px;
}
.rfm__text {
	margin-top: 10px;
	max-width: 62ch;
	color: rgba(0, 32, 51, 0.6);
	font-size: 16px;
	line-height: 1.55;
}
.rfm__legend {
	flex: none;
	display: flex;
	flex-direction: column;
	gap: 8px;
}
.rfm__legend span {
	display: flex;
	align-items: center;
	gap: 8px;
	color: rgba(0, 32, 51, 0.55);
	font-size: 14px;
	line-height: 1.2;
	white-space: nowrap;
}
.rfm__legend b {
	display: inline-flex;
	align-items: center;
	justify-content: center;
	width: 24px;
	height: 24px;
	border-radius: 7px;
	background: rgba(251, 104, 91, 0.1);
	color: #FB685B;
	font-size: 13px;
	font-weight: 700;
}
.rfm__grid {
	display: grid;
	grid-template-columns: repeat(4, minmax(0, 1fr));
	gap: 14px;
}
/* цвет ячейки — ценность группы: от «чемпионов» к «потерянным» */
.rfmCell {
	padding: 16px 18px;
	border-radius: 14px;
	border: 1px solid rgba(0, 32, 51, 0.08);
	background: #FBFAF9;
	display: grid;
	grid-template-columns: minmax(0, 1fr) auto;
	align-items: center;
	gap: 4px 14px;
}
.rfmCell--best {
	background: rgba(251, 104, 91, 0.1);
	border-color: rgba(251, 104, 91, 0.28);
}
.rfmCell--good {
	background: rgba(251, 104, 91, 0.05);
	border-color: rgba(251, 104, 91, 0.16);
}
.rfmCell--warn {
	background: rgba(255, 233, 168, 0.28);
	border-color: rgba(214, 168, 62, 0.28);
}
.rfmCell--lost {
	background: rgba(0, 32, 51, 0.04);
}
.rfmCell__name {
	color: #002033;
	font-size: 16px;
	font-weight: 600;
	line-height: 1.25;
}
.rfmCell__count {
	grid-column: 2;
	grid-row: 1;
	margin: 0;
	color: #002033;
	font-size: 20px;
	font-weight: 600;
	line-height: 1.1;
	letter-spacing: -0.3px;
	font-variant-numeric: tabular-nums;
	white-space: nowrap;
}
.rfmCell__use {
	grid-column: 1 / -1;
	margin-top: 8px;
	padding-top: 10px;
	border-top: 1px solid rgba(0, 32, 51, 0.07);
	color: rgba(0, 32, 51, 0.55);
	font-size: 13px;
	line-height: 1.4;
}
.rfm__foot {
	margin-top: 24px;
	padding-top: 20px;
	border-top: 1px solid rgba(0, 32, 51, 0.08);
	color: rgba(0, 32, 51, 0.5);
	font-size: 14px;
	line-height: 1.5;
}
@media (max-width: 991px) {
	.rfm {
		padding: 26px;
	}
	.rfm__head {
		flex-direction: column;
		gap: 18px;
	}
	.rfm__legend {
		flex-direction: row;
		flex-wrap: wrap;
		gap: 14px;
	}
	.rfm__grid {
		grid-template-columns: repeat(2, minmax(0, 1fr));
	}
}
@media (max-width: 575px) {
	.rfm__grid {
		grid-template-columns: 1fr;
	}
}

/* --- RFM: отдельная тёмная секция --- */
.rfmSection {
	background: linear-gradient(158deg, #002033 0%, #062E4A 52%, #0B3E63 100%);
}
.rfmSection .rfm {
	margin-top: 0;
	padding: 0;
	border: 0;
	background: transparent;
	box-shadow: none;
}
.rfmSection .rfm__title {
	color: #FFF;
	font-size: 40px;
	letter-spacing: -0.6px;
	line-height: 1.15;
}
.rfmSection .rfm__text {
	color: rgba(255, 255, 255, 0.62);
	font-size: 17px;
}
.rfmSection .rfm__legend span {
	color: rgba(255, 255, 255, 0.55);
}
.rfmSection .rfm__legend b {
	background: rgba(251, 104, 91, 0.16);
	color: #FB685B;
}
.rfmSection .rfmCell {
	background: rgba(255, 255, 255, 0.04);
	border-color: rgba(255, 255, 255, 0.12);
}
.rfmSection .rfmCell--best {
	background: rgba(47, 143, 104, 0.24);
	border-color: rgba(78, 208, 138, 0.45);
}
.rfmSection .rfmCell--good {
	background: rgba(47, 143, 104, 0.12);
	border-color: rgba(78, 208, 138, 0.24);
}
.rfmSection .rfmCell--mid {
	background: rgba(143, 192, 255, 0.1);
	border-color: rgba(143, 192, 255, 0.26);
}
.rfmSection .rfmCell--warn {
	background: rgba(223, 160, 87, 0.14);
	border-color: rgba(223, 160, 87, 0.34);
}
.rfmSection .rfmCell--lost {
	background: rgba(251, 104, 91, 0.12);
	border-color: rgba(251, 104, 91, 0.3);
}
.rfmSection .rfmCell__name,
.rfmSection .rfmCell__count {
	color: #FFF;
}
.rfmSection .rfmCell__use {
	color: rgba(255, 255, 255, 0.55);
}
.rfmSection .rfm__foot {
	border-top-color: rgba(255, 255, 255, 0.12);
	color: rgba(255, 255, 255, 0.5);
}
@media (max-width: 991px) {
	.rfmSection .rfm__title {
		font-size: 30px;
	}
}

/* значок «пользователи» рядом с числом группы */
.rfmCell__count {
	display: flex;
	align-items: center;
	gap: 8px;
}
.rfmCell__ico {
	display: flex;
	color: rgba(255, 255, 255, 0.45);
}
.rfmCell__ico svg {
	width: 18px;
	height: 18px;
	display: block;
}

.rfmSection .rfmCell__use {
	border-top-color: rgba(255, 255, 255, 0.1);
}
.rfmCell__count .rfmCell__ico svg {
	width: 16px;
	height: 16px;
}

/* акцент в заголовке «Как это работает» */
.stepsRow__accent {
	color: #FB685B;
}

/* --- CRM vs CDP: светлая tinted-секция (градиент с главной) --- */
.compare--tinted{margin:0 28px;padding:88px 0;background:linear-gradient(180deg,#FFF6EA 0%,#FFEFE0 100%);border-radius:48px}
.compare--tinted .compare__card{background:#FFF;border-color:rgba(0,32,51,0.08)}
.compare--tinted .compare__foot{background:rgba(255,255,255,0.65)}
.compare--tinted .compare__foot--accent{background:rgba(59,130,246,0.13);color:#1E4E8C}
@media (max-width:1344px){.compare--tinted{padding:64px 0;margin:0 20px;border-radius:36px}}
@media (max-width:767px){.compare--tinted{padding:48px 0;margin:0 12px;border-radius:28px}}

/* --- CRM vs CDP: тёмная секция --- */
.compare--dark {
	margin: 0;
	padding: 88px 0;
	background: linear-gradient(158deg, #002033 0%, #062E4A 52%, #0B3E63 100%);
}
.compare--dark .title,
.compare--dark .section__text {
	color: #FFF;
}
.compare--dark .section__text {
	color: rgba(255, 255, 255, 0.62);
}
.compare--dark .compare__card {
	background: rgba(255, 255, 255, 0.04);
	border-color: rgba(255, 255, 255, 0.12);
}
/* акцентная карточка: коралловый ореол вокруг — «живой» профиль подсвечен */
.compare--dark .compare__card--accent {
	position: relative;
	background: linear-gradient(160deg, rgba(251, 104, 91, 0.16) 0%, rgba(251, 104, 91, 0.07) 100%);
	border-color: rgba(251, 104, 91, 0.55);
	box-shadow: 0 0 0 1px rgba(251, 104, 91, 0.25), 0 0 90px -10px rgba(251, 104, 91, 0.45), 0 30px 70px -30px rgba(251, 104, 91, 0.55);
}
.compare--dark .compare__tag {
	color: rgba(255, 255, 255, 0.5);
}
.compare--dark .compare__verdict,
.compare--dark .compare__card:not(.compare__card--accent) .compare__verdict {
	color: #FFF;
}
.compare--dark .compare__profile {
	background: rgba(0, 0, 0, 0.22);
	border-color: rgba(255, 255, 255, 0.1);
}
.compare--dark .compare__personName,
.compare--dark .compare__card--accent .compare__personSub,
.compare--dark .compare__card--accent .compare__rowKey {
	color: #FFF;
}
.compare--dark .compare__personSub,
.compare--dark .compare__rowKey {
	color: rgba(255, 255, 255, 0.5);
}
.compare--dark .compare__row {
	color: rgba(255, 255, 255, 0.85);
	border-color: rgba(255, 255, 255, 0.1);
}
.compare--dark .compare__foot {
	background: rgba(255, 255, 255, 0.05);
	color: rgba(255, 255, 255, 0.6);
}
.compare--dark .compare__foot--accent {
	background: rgba(251, 104, 91, 0.16);
	color: #FFF;
}
.compare--dark .compare__link svg {
	color: rgba(255, 255, 255, 0.4);
}
@media (max-width: 1344px) {
	.compare--dark {
		margin: 0;
		padding: 64px 0;
	}
}
@media (max-width: 767px) {
	.compare--dark {
		margin: 0;
		padding: 48px 0;
	}
}

/* кнопка «Хочу демо» со значком воспроизведения */
.clientsPromo__demo {
	display: inline-flex;
	align-items: center;
	gap: 9px;
}
.clientsPromo__demoIco {
	display: flex;
	flex: none;
}
.clientsPromo__demoIco svg {
	width: 19px;
	height: 19px;
	display: block;
}

/* --- сегменты: клиенты-кружки переходят между блоками --- */
.segFlow {
	display: grid;
	grid-template-columns: repeat(2, minmax(0, 1fr));
	gap: 16px;
}
.segBox {
	position: relative;
	padding: 22px;
	border-radius: 18px;
	border: 1px solid rgba(0, 32, 51, 0.1);
	background: #FFF;
	display: flex;
	flex-direction: column;
	gap: 14px;
	transition: border-color 0.5s ease, box-shadow 0.5s ease;
}
.segBox.is-hit {
	border-color: rgba(251, 104, 91, 0.45);
	box-shadow: 0 0 0 3px rgba(251, 104, 91, 0.1);
	transition-duration: 0.15s;
}
.segBox__head {
	display: flex;
	flex-direction: column;
	gap: 4px;
}
.segBox__name {
	color: #002033;
	font-size: 17px;
	font-weight: 600;
	line-height: 1.25;
}
.segBox__rule {
	color: rgba(0, 32, 51, 0.45);
	font-size: 13px;
	line-height: 1.4;
}
/* поле кружков: высота фиксирована, чтобы блок не прыгал при переходах */
.segBox__dots {
	display: flex;
	flex-wrap: wrap;
	gap: 6px;
	min-height: 60px;
	align-content: flex-start;
}
.segDot {
	width: 18px;
	height: 18px;
	border-radius: 50%;
	background: rgba(251, 104, 91, 0.16);
	border: 1px solid rgba(251, 104, 91, 0.3);
	transition: opacity 0.45s ease, transform 0.45s ease;
}
.segDot.is-move {
	opacity: 0;
	transform: scale(0.6);
}
.segDot--new {
	background: rgba(251, 104, 91, 0.85);
	border-color: transparent;
}
.segBox__count {
	margin-top: auto;
	padding-top: 12px;
	border-top: 1px solid rgba(0, 32, 51, 0.07);
	color: rgba(0, 32, 51, 0.5);
	font-size: 13px;
}
.segBox__count b {
	color: #002033;
	font-size: 18px;
	font-weight: 600;
	font-variant-numeric: tabular-nums;
}
.segFlow__note {
	grid-column: 1 / -1;
	color: rgba(0, 32, 51, 0.5);
	font-size: 14px;
	line-height: 1.5;
}
@media (max-width: 575px) {
	.segFlow {
		grid-template-columns: 1fr;
	}
}
@media (prefers-reduced-motion: reduce) {
	.segDot,
	.segBox {
		transition: none;
	}
}

/* --- шаги: горизонтальная лента (вариант A) --- */
.stepsRow.section__bg::before {
	background: radial-gradient(60% 80% at 0% 100%, rgba(0, 113, 178, 0.22) 0%, rgba(0, 113, 178, 0.00) 60%), radial-gradient(80% 120% at 100% 0%, rgba(251, 104, 91, 0.28) 0%, rgba(251, 104, 91, 0.00) 55%), #0F2030;
}
.stepsRow__inner {
	padding: 72px 64px;
	display: grid;
	grid-template-columns: minmax(0, 5fr) minmax(0, 7fr);
	gap: 64px;
	align-items: start;
}
.stepsRow__head {
	position: sticky;
	top: 96px;
	display: flex;
	flex-direction: column;
	align-items: flex-start;
	gap: 16px;
	margin-bottom: 0;
}

@media (max-width: 991px) {
	.stepsRow__head .title {
		white-space: normal;
	}
}
.stepsRow__tagline {
	margin-top: 0;
	color: rgba(255, 255, 255, 0.6);
	font-size: 17px;
	line-height: 1.5;
}
.stepsRow__grid {
	display: flex;
	flex-direction: column;
	gap: 0;
	max-width: 880px;
}
.stepCard {
	position: relative;
	display: grid;
	grid-template-columns: 34px minmax(0, 1fr);
	column-gap: 24px;
	row-gap: 10px;
	padding: 0 0 56px;
	border: none;
	background: none;
	transition: none;
}
.stepCard:last-child {
	padding-bottom: 0;
}
.stepCard::before {
	content: '';
	position: absolute;
	left: 16px;
	top: 40px;
	bottom: 12px;
	width: 2px;
	background: linear-gradient(180deg, rgba(251, 104, 91, 0.55), rgba(251, 104, 91, 0.12));
}
.stepCard:last-child::before {
	display: none;
}
.stepCard:hover {
	border: none;
	background: none;
	transform: none;
}
.stepCard__top {
	display: contents;
}
.stepCard__num {
	display: grid;
	place-items: center;
	flex: none;
	width: 34px;
	height: 34px;
	border-radius: 50%;
	border: 1.5px solid rgba(251, 104, 91, 0.7);
	background: #06304D;
	color: #FFA99E;
	font-size: 13px;
	font-weight: 700;
	grid-row: 1 / span 3;
	align-self: start;
}
.stepCard__title {
	grid-column: 2;
	align-self: center;
	color: #FFF;
	font-size: 20px;
	font-weight: 600;
	line-height: 1.25;
}
.stepCard__text {
	grid-column: 2;
	color: rgba(255, 255, 255, 0.66);
	font-size: 15px;
	line-height: 1.55;
	max-width: 62ch;
}
.stepCard__tags {
	grid-column: 2;
	display: flex;
	flex-wrap: wrap;
	gap: 7px;
}
.stepCard__tags span {
	padding: 5px 11px;
	border-radius: 99999px;
	border: 1px solid rgba(255, 255, 255, 0.12);
	background: rgba(255, 255, 255, 0.07);
	color: rgba(255, 255, 255, 0.72);
	font-size: 12px;
	line-height: 1.3;
}
@media (max-width: 1344px) {
	.stepsRow__inner {
		padding: 48px;
	}
}
@media (max-width: 991px) {
	.stepsRow__inner {
		padding: 48px 28px;
		grid-template-columns: 1fr;
		gap: 36px;
	}
	.stepsRow__head {
		position: static;
		margin-bottom: 36px;
	}
	.stepsRow__grid {
		gap: 0;
	}
}
@media (max-width: 575px) {
	.stepsRow__grid {
		grid-template-columns: 1fr;
	}
}

/* ========== ПРАВКИ САЙТА ПОВЕРХ ВЕРСТКИ ==========
   Кнопки промо-блока во всю ширину на узких экранах теперь задаёт стандарт
   .pageHero__actions в main.css — локального правила здесь больше нет. */